EIRMA partners to NATURA's Innovation Challenge Initiative


In view of the Responsible Innovation objective, EIRMA is happy to support Natura’s initiative:

Global Innovation Challenge - ZERO WASTE PACKAGING!

Hence, Eirma invites our community of innovators to join the effort in eliminating packaging waste.

The initiative seek innovative solutions, such as:

• New packaging materials involving renewable, biodegradable among other technological attributes

• New logistics and business models that enable waste reduction and add value to the people involved in the packaging life cycle


We all look to implement solutions for positive impact and your contribution is highly appreciated.

Registration until Dec 8th, 2019.

Be invited to share and check-out further information through the website http://innovationchallenge.natura/
NATURA presents the ZERO WASTE PACKAGING GLOBAL INNOVATION CHALLENGE. Download the webinar presentions


About Natura:

Natura is part of the Natura & Co Group, a cosmetic and beauty care group of companies (Natura, The Body Shop and Aesop) based in London. Natura is the largest B-System Company since 2014 in the Beauty Segment and 2nd most innovative company in Brazil in 2019. Natura has more than 350 stores WW, 100 million consumers and 5 million online consumers. We see this network as fruitful living lab to innovate!